Moses Afolabi.
  • Work
  • Websites
  • Consulting
  • Teaching
  • Philosophy
Say hello
Moses Afolabi.
HomeWorkWebsitesConsultingTeachingPhilosophy Say hello
Back to work
Contract · E-Commerce

ZionMart Marketplace

Contract Project · Multi-Persona Marketplace · Full Product Manager Lifecycle

Overview
ZionMart is a contract project: a multi-vendor marketplace platform built for African businesses, with three distinct user personas: Admin, Customer, and Vendor. I was brought in as the Product Manager to own the complete product lifecycle from initial discovery through to final handover.
The Problem
The client needed a marketplace that could handle complex multi-persona flows (vendors listing products, customers purchasing, and admins managing disputes, payouts, and platform health) without a clear product brief or established process to follow.
My Approach
I led full user research across all three personas to map goals, pain points, and critical flows. From that I produced a comprehensive PRD and FRD suite covering every feature with Gherkin-based acceptance criteria. I facilitated stakeholder sign-off sessions, built milestone plans with clear delivery gates, ran weekly meeting notes to maintain alignment, and wrote the final handover note to transfer ownership to the engineering team.
3
Personas
1
Full Lifecycle
0
Scope Gaps
Impact
Delivered a production-ready platform with clear documentation, zero ambiguity in scope, and full stakeholder alignment. The platform is pending client-side deployment.
E-CommerceMulti-PersonaPRDFRDGherkin ACsStakeholder Mgmt

Let’s build something good.

Product roles, teaching, speaking, or a website for your business. My inbox is open.

Send an email LinkedIn
© 2026 Moses Afolabi. Lagos, Nigeria.
WorkWebsitesConsultingTeachingPhilosophy LinkedIn Medium YouTube