Consulting

Product help for early-stage founders.

I’ve taken a product from idea to launch and grown it from there. I help founders decide what to build, write it down clearly, and ship it.

Moses Afolabi seated on a wooden stool, smiling
8.8xactive user growth on Termii Engage after launch

Four ways I can help.

Each one has a clear process, so you know what happens and what you get before we start.

Fractional PM

For teams with engineers but no product lead

A part-time head of product for a few days a week. I run discovery, the roadmap and the delivery rhythm, so your engineers build the right things in the right order.

  1. Discovery call. We talk through your product, team, customers and what is not working yet.
  2. First two weeks. I review the product, data and backlog, talk to users, and write a 90-day roadmap with you.
  3. Weekly rhythm. Planning, specs, standups, stakeholder updates and decisions on what ships next.
  4. Monthly review. What shipped, what we learned, and what changes for the next month.

You get: a product lead without a full-time hire, and a team that ships with focus.

PRDs and specs

For founders with an idea and a team ready to build

I turn your idea into a clear product requirements document your designers and engineers can build from without guessing.

  1. Kickoff call. I learn the idea, the users, the business goal and your constraints.
  2. Research. Competitors, user needs and the assumptions we need to test.
  3. Draft. Problem, users, scope, user stories, acceptance criteria and success metrics.
  4. Review and hand over. We walk through it with your team, refine it, and you get the final version.

You get: a build-ready PRD, written in plain English your whole team can follow.

AI product strategy

For founders asking where AI fits in their product

I help you find where AI genuinely helps your users, what to build first, and how to know it is working, without burning money on hype.

  1. Workshop. We map your users’ workflows and spot where AI could save time or add value.
  2. Prioritise. I rank the opportunities by user value, feasibility, cost and risk to trust.
  3. Prototype. I build a quick prototype of the top idea so you can test it with real users.
  4. Plan. Build or buy, model choice, how to measure quality, and a rollout plan.

You get: a clear AI roadmap and a tested first step, not a slide deck of buzzwords.

Product audit

For products that launched but are not growing

A fresh, honest look at your product, from onboarding to analytics to roadmap, with a written report on what to fix first.

  1. Access and context. You share the product, analytics and roadmap, and we agree what matters most.
  2. Review. I walk through the product as a new user, dig into the data and review how the team works.
  3. Written report. Findings ranked by impact, quick wins, and a 90-day action plan.
  4. Walkthrough call. We go through the report together and answer your team’s questions.

You get: a prioritised list of what is holding growth back, and how to fix it.

Need more hands? I can bring my team.

On request, I bring in the designers and engineers I work with, so one person owns your product from plan to launch. The team is quoted separately, at an additional fee, and only if you want it.

How we start.

Free call

30 minutes to understand your product and whether I am the right fit.

Written proposal

Scope, timeline and a fixed price or monthly fee, agreed before any work starts.

Kick off

A deposit secures your slot and we begin with the first step of your service.

Deliver

Regular check-ins, honest updates, and work you own completely.

Why work with me.

5 months

From user research to MVP on Termii Engage, with a cross-functional team of four.

8.8x

Active user growth on Termii Engage after launch, from 1,060 to 9,340.

90%+

Accuracy on Ayla, an AI agent I led, through LLM evaluation and prompt iteration.

I also teach product management at AltSchool Africa. See my product work, my teaching and LinkedIn.

Questions founders ask.

What stage of company do you work with?

Mostly early-stage teams, from first idea to the first few thousand users, where a clear product process makes the biggest difference.

How much does it cost?

It depends on the service and scope. After a free call I send a written proposal with a fixed price for projects, or a monthly fee for fractional work. No surprises later.

Do you work with teams outside Nigeria?

Yes. Everything runs remotely over video calls and shared documents, and I plan meetings around your time zone.

Do you write code?

I prototype with AI and no-code tools to test ideas quickly. I do not replace your engineers, I help them build the right thing. If you need engineers or designers, I can bring my team on board at an additional fee.

Who owns the work?

You do. Every document, roadmap and prototype I make for you is yours to keep and use.